Looking for Love

It's been invariably hectic. For one, we went through a carousel of extended vacations (planned well ahead of Mad Crowd Media) which had us thinning out our appointment books. Now that we're all back on board, meetings and presentations galore.

What has been on our minds is how best (or better) to introduce advertisers to the new channel -- and to the potential of blogs. It's easy enough to preach to the choir, but the trouble with convincing non-believers on our part is not having any miracles to show for.

Turning to -- and staying with -- Christian history for answers, those who came to evangelize without the benefit of the miraculous powers of the Christ had instead his parables to tell; and, most of all, the infectious simplicity of his teaching: love one another.

These days, we are getting people to listen and believe in what we are doing. But, and this is where my Christian metaphor must end, translating the belief into opportunities has not been that straightforward. We think our propositions are airtight and very appealing (although I sent out the presentation to some publishers for comments and a total of zero got back to me) but we have want of parables and miracles.

We're not miracle workers, but we know we can make it work.