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For the last seven weeks, we've been working to bring the best Filipino independent publications together in the network. The process, which has been likened internally to organizing small pox viruses (I like the epidemic metaphor) has been nothing short of amazing. With some publishers traveling, others unable to check email at work, and others living overseas, the carousel of emails, meetups and phone calls have been dizzying -- but very well worth it. No other blog reader out there has had coffee with the publishers we all have. I even got to meet one of your moms!
We've gone ahead, maybe prematurely but certainly in good footing, and held discussions with a handful of media independents, advertising agencies and advertisers. The value proposition is clear to them, as it resonates throughout every member of Mad Crowd Media. Our race to develop creative service offerings (such as co-branded banners) and determining CPM rates has heated up: everyone we spoke to has not only expressed interest, but is keen on using Mad Crowd Media.
Moreso now, I believe, that we've recently revised our monthly impressions estimate: we have just learned that we can easily deliver 8.5 million pageviews a month. That's an astonishing number from a local independent network. That's your number, so you should be proud.
Finally, advertisers are even more impressed at how we've put quality ahead (quality takes in the largest stake in our criteria to determine CPM rates). To them, our balance of quality and quantity (in this case, pageviews) is the perfect platform for their brands. Again, kudos to you for all your hard work in developing great content. We hope that our efforts will reward you soon.
September 19, 2007 9:50 AM
Building The Network
For the last seven weeks, we've been working to bring the best Filipino independent publications together in the network. The process, which has been likened internally to organizing small pox viruses (I like the epidemic metaphor) has been nothing short of amazing. With some publishers traveling, others unable to check email at work, and others living overseas, the carousel of emails, meetups and phone calls have been dizzying -- but very well worth it. No other blog reader out there has had coffee with the publishers we all have. I even got to meet one of your moms!
We've gone ahead, maybe prematurely but certainly in good footing, and held discussions with a handful of media independents, advertising agencies and advertisers. The value proposition is clear to them, as it resonates throughout every member of Mad Crowd Media. Our race to develop creative service offerings (such as co-branded banners) and determining CPM rates has heated up: everyone we spoke to has not only expressed interest, but is keen on using Mad Crowd Media.
Moreso now, I believe, that we've recently revised our monthly impressions estimate: we have just learned that we can easily deliver 8.5 million pageviews a month. That's an astonishing number from a local independent network. That's your number, so you should be proud.
Finally, advertisers are even more impressed at how we've put quality ahead (quality takes in the largest stake in our criteria to determine CPM rates). To them, our balance of quality and quantity (in this case, pageviews) is the perfect platform for their brands. Again, kudos to you for all your hard work in developing great content. We hope that our efforts will reward you soon.
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